1. Keep your videos consistently good and
frequent
Anyone can just make a short video and post it
on YouTube.ng. What sets yours apart? Your
videos must be characterized by high quality and
value. They also must be posted frequently so
that your viewers can always have something to
look forward to. If you stick to a schedule, that is
even better.
The more videos you have, the more they pop up
as search results, the more popular your channel
will become. Note however that posting too many
videos every week can clog up your channel and
make it hard for viewers to find what they are
looking for.
2. Optimize your content
Just as it is with print blogs, you need to
optimize the content on you YouTube. Ensure you
optimize the keyword applications of the title and
description of your video. You can even go a step
further by reviewing and optimizing your
channel’s name and page as well. Check the
featured tags on broadcasts that are most liked in
your genre and compare them with yours, are
yours properly phrased?
Also look out for the keywords that your
prospective viewers are using in their searches.
Hitting the correct keywords is particularly
important with regards to the title of your videos
which should also be catchy. Do not fill the
description with keyword lists (a feature of the
most terrible videos) as such spam tactics will
definitely cost you.
3. Use annotations
Annotations are those links that pop up at
specific points (as determined by the timestamp)
while a video is playing. Although annotations can
be annoying, but they can be a content creator’s
dream as they can use them to increase their
audience by following these techniques: Call to
action (inserting a sticky note on the video that
implores people to subscribe to your channel),
Spotlight annotation (creating a clickable
annotation on the video itself that drives people
to a landing or product page) and Link to other
videos (Annotations that allow you to link to
related videos, whether they are yours or not).
Annotation may seem like extra work, but it
drives subscription rate. However fantastic a tool
they may be though, annotations should be
utilized sparingly and chiefly for call-to-action
links. The more they are utilized, the greater the
possibility of users switching them off completely
as viewers can go into the video player menu
screen and turn them off.
4. Offer an incentive
Nigerians are certainly moved by incentive.
Launch an incentive that would entice users to
subscribe. Ensure that you publicize your present
follower count is and the count (which should be
practical) that you are aiming while you are at it.
Once you have done that, make a plan on what to
do after the aim/goal is attained. It could be to
deliver more content and on a regular basis,
launching a special video, or offering a gift to a
lucky subscriber .Whatever it is, you can
encourage this kind of contest on other social
media channels for additional benefit. In no time,
you will have subscribers and followers.
5. Add a YouTube widget
If your channel is not getting a lot of traffic, you
will easily be able to get more subscribers with a
YouTube widget. It however only works if you
also have a blog or website.
A widget allows visitors to subscribe to your
channel without necessarily leaving your blog or
website. Basically, it let you kill two birds with
one stone.
Saturday, 3 December 2016
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