BMW unveils its flagship electric SUV, the BMW iX

(Nijafreetab) - BMW has unveiled its new flagship car, the anticipated BMW iNEXT, which gets the new BMW iX street name. This is a large electric SUV - or SAV as BMW calls it - promising over 300 miles of range, while introducing radically new design for the company.

In many ways, this car is an evolution of the exciting work that the BMW i3 started - there's once again a carbon cage to reduce weight - and it isn't just a repurposed version of an existing BMW car, but something that's a much bigger statement.

BMW says that the design of this car started from the inside, wanting to create an interior space that was more like a loft, minimised and free of clutter and that's seen a reduction of many of the common elements you might expect, fewer switches, greater subtlety and a concept that BMW is calling "shy tech".

The idea behind shy tech is to have advanced technological features, without them being overtly obvious. One example is the iDrive controller, the familiar click dial that BMWs have offered for well over a decade, now reduced to what looks like a cut glass decoration - but still offering interaction and touch controls. It's the same as before, but different.